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Intro

Based in The Netherlands and Thailand but educated in the Netherlands started from a bakery family and changes after his bakery school to study as a chef. In the Netherlands his focus was to been all-round in his field before to go to Asia. So he had worked from a two michelin star restaurants till catering work. In 1995 he went to Thailand. There to integrate in the culture, helfred start from scratch.

And build his way up from a local guest house till 1 of the most funkiest chef in Bangkok. In 2008 he went back abrupt to take care of his sick mom in the Netherlands and stay there till 2013 where he had done some media and tv work. He ask to go for a project set up before the wold cup in Brasil. After completed he realizes that South East Asia is his place to be. In Beginning of the summer of 2014 he had create now creative elements in the hospitality for Creators Asia as partner. Unfortinally his Business partner had a hidden agenda when they nearly got access to major funding. So Helfred is focus on new challenges in the Hospitality under Pure Helfred. No body is perfect and Helfred has dyslexia and trough that and with his highly enthosiastic drive people doesn't see his powerfull target skills. To get the best food cost for the best quality and to increase sales are fun elements to trigger him.


Experience

Helfred is a master of ingredients and know how to train staff popper.

His skills are from strong leadership, motivator, father figure if needs, till

Good cost control and consistency. All major element to been successful in the hospitality.

Helfred has a proven track record and is flexible to meet his targets as long price and quality and constancy is been in place for his guests.

Extra benefits are his evolutionary idea in any field in the hospitality also

His Pr and marketing side is quite good and rare for a chef background.

Helfreds drive is the happiness of his guests and staff!

Projects Experience


Institute of Studies Tourism,Malta

Quest nmark Plus, Malta

The Rhythm Of Nature, Malta

Creators Asia
Sandbar Jomtien
Pasta O Rei, Brasil
Food4you, the Netherlands
La Place ziggo dome, the Netherlands
NPO dutch national TV
Media Entertainment Group Amasterdam, The Netherlands
Bumrungrad Hospital, Thailand
United Nation Thailand
Total Concept, Thailand
Total Catering Services, Thailand
Pan Pacific hotel, Thailand
Conrad hotel, Thailand
Qbar, Thailand
Molly Maloneys, Thailand
Chefs Association Thailand
Oreillys, Thailand
Samsara, Thailand
The Barbican, Thailand
Bangkok Patana school,Thailand
Khao Yai Garden lodge, Thailand
Feyenoord, the Netherlands
Bleau, the Netherlands
De Harmonie, the Netherlands
Dudok, the Netherlands
Airport Hotel, The Netherlands
De Lickebeardts Hoeve, the Netherlands
De hoefslag , the Netherlands
Jac herweijer bakery the Netherland


Helfred did as well few things in the Media here is a link of a few video's :

Lamb

Vegetarian