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Based in The Netherlands and Thailand but educated in the Netherlands started from a bakery family and changes after his bakery school to study as a chef. In the Netherlands his focus was to been all-round in his field before to go to Asia. So he had worked from a two michelin star restaurants till catering work. In 1995 he went to Thailand. There to integrate in the culture, helfred start from scratch.
And build his way up from a local guest house till 1 of the most funkiest chef in Bangkok. In 2008 he went back abrupt to take care of his sick mom in the Netherlands and stay there till 2013 where he had done some media and tv work. He ask to go for a project set up before the wold cup in Brasil. After completed he realizes that South East Asia is his place to be. In Beginning of the summer of 2014 he had create now creative elements in the hospitality for Creators Asia as partner. Unfortinally his Business partner had a hidden agenda when they nearly got access to major funding. So Helfred is focus on new challenges in the Hospitality under Pure Helfred. No body is perfect and Helfred has dyslexia and trough that and with his highly enthosiastic drive people doesn't see his powerfull target skills. To get the best food cost for the best quality and to increase sales are fun elements to trigger him.
Helfred is a master of ingredients and know how to train staff popper.
His skills are from strong leadership, motivator, father figure if needs, till
Good cost control and consistency. All major element to been successful in the hospitality.
Helfred has a proven track record and is flexible to meet his targets as long price and quality and constancy is been in place for his guests.
Extra benefits are his evolutionary idea in any field in the hospitality also
His Pr and marketing side is quite good and rare for a chef background.
Helfreds drive is the happiness of his guests and staff!
Institute of Studies Tourism,Malta
Quest nmark Plus, Malta
The Rhythm Of Nature, Malta
Creators Asia Sandbar Jomtien Pasta O Rei, Brasil Food4you, the Netherlands La Place ziggo dome, the Netherlands NPO dutch national TV Media Entertainment Group Amasterdam, The Netherlands Bumrungrad Hospital, Thailand United Nation Thailand Total Concept, Thailand Total Catering Services, Thailand Pan Pacific hotel, Thailand Conrad hotel, Thailand Qbar, Thailand Molly Maloneys, Thailand Chefs Association Thailand Oreillys, Thailand Samsara, Thailand The Barbican, Thailand Bangkok Patana school,Thailand Khao Yai Garden lodge, Thailand Feyenoord, the Netherlands Bleau, the Netherlands De Harmonie, the Netherlands Dudok, the Netherlands Airport Hotel, The Netherlands De Lickebeardts Hoeve, the Netherlands De hoefslag , the Netherlands Jac herweijer bakery the Netherland
Helfred did as well few things in the Media here is a link of a few video's :
Line : Funkycheffie
Skype ; chefhelfred
Pure Helfred ''The Right Mix of Highly Creative and Meeting Targets''