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The Camelion of the Hospitality, Pure Helfred bring color to his field and let every one shine and hook them on with love and passion. With the right touch and happy mind and work spirit your company or team is able to move to the right direction. Even able to come as mistery staff in your organisation to monitor it from the floor.

“The Challenge for our Skill

Is the power and the will

To create and compose

The Feeling of our soul " 

“ Created by Helfred.


Based in The Netherlands and Thailand, educated in the Netherlands started from a bakery family but changes after his bakery school to study as a chef.
In the Netherlands his focus was to been all-round in his field before to go to Asia.


A to Z is a road to move with all details between to get their. If your organisation, team need refreshing spirit to move up and get things done, Pure Helfred can take the lead. From cost control, to improve consistency till wake up a whole team in the right spirit!

'' Hospitality start with respect so with your self, its easy to push people down, but Pure Helfred move people up''. Staff who is enjoying their work are the diamonds in our industry.


From nothing to really something! Pure Helfred is the supricing factor in the Hopsitality and it can be from Hospitality related designs till new food productsfor big snack companies.


Is your paper blanco or your computer screen empty and not yet have the right concept in your mind? Stop and get some positive mindset from Pure Helfred to help you with it. Helfred is a unique guy, he has the right business mind set to get the most out of your investment as well highly creative. Include with strong management skills. Solutions from nothing till more then some thing ! As doing good resources before your start to develop your final concepts, it's a small investment for later headaches. Start early with resources for equipments directly after you have made your main direction, every day not open is lost profit, and as well how more quatation for simulare products how better price and quality for the guests

Food and Beverage

Ever hear from Mind minders? Or Piano bread ? Or did you ever taste Oyster ice cream with blue berries? And what about carpaccio from red bell peper, mango and banana with lemon thym between on a steamed lamb kebab...... 

Those are just a few cool elements of the endless creations from Pure Helfred.

If you are happy mindend and have a great base from as teachers like: Frank Naar, Andre van Doorn, Herman de Blijker, Marcel Van Zomeren, Gerard Braun, Leon Van Bokkem and many more (Thanksss guys to early kick my ....) And been inspire by great music, with cool ingredients, new technics till own styles and methodes, you get with Pure Helfred attantion from guests, media and your staff.